Digital Loyalty

Retailers need to better leverage mobile opportunities
The Malaysian retail market is estimated to enjoy 6.4% growth this year, a jump up from the RM88 billion in transaction volume recorded in 2012. However to fully capitalise on growth opportunities, retailers should embrace new trends such as the rising use of mobile platforms to reach out to and retain consumers.
ChopChop hopes to make a dent, and more
Aaron Hee and his mates started ChopChop with a simple idea: Using the mobile phone to create a loyalty program. But it can be a powerful value proposition for merchants, most of whom will admit that they have no clue who their customers are, and even worse, who their best customers are and how to build a relationship with them.
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Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

Get and download a digital copy of Digerati50 2020-2021