Digital Ad-Spend
Effective Measure out to shift digital marketing conversations
When it comes to digital campaigns, Effective Measure’s Tom Hogg wants to shift the conversation away from misleading metrics and towards targeting your audience carefully.
Digital marketing expected to exceed RM450m for 2012
Three years ago in Malaysia, there was probably one company with a digital budget of RM5 million or more. Today there are over 20 companies in Malaysia. Digital advertising has arrived.
