Data Scientist
The impact of predictive analysis in 2013
For the past few years, companies have been touting the advantages of business intelligence (BI) as a means to gain competitive advantage over their rivals. But while enterprises are just beginning to apply BI as a tool to analyze their business performance, a new catchphrase in analytics has appeared in the past year, and as with all new trends, has begun to capture the imagination of businesses, writes Edwin Yapp