Customer Loyalty

Using analytics to drive customer engagement, market leadership
Harnessing the power of Big Data Analytics, Celcom Axiata has grown and enhanced the way it does business.
Visa to equip SMBs with customer engagement services via Perx
Mobile customer engagement and loyalty platform provider Perx said it is collaborating with Visa to provide end-to-end customer engagement services to SMBs through the Visa Business Hub.
The seven reasons for Alibaba’s success
Alibaba’s success can be found in three core factors and four subsidiary factors, write Prof Xavier Pavie & Yixuan Luo.
The three steps you need to take to get positive customer experiences
Fail to please, and businesses can fail on sustaining customer loyalty and advocacy, writes Daniel Cran of LogMeIn.
Malaysians businesses struggling with ‘always-on’ customers
Companies in Malaysia are struggling to keep pace with the increasingly ‘always on’ nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according to new research from Accenture.
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Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

Get and download a digital copy of Digerati50 2020-2021