Customer Experience

Asia Pacific marketers focus on customer experience, mobile-first
Marketers are grappling with the complexities of creating a customer experience-friendly culture but are aligned in their determination to differentiate their business through customer experience.
Brandt International to invest US$56mil to grow BPO business
Brandt International will be investing up to US$56 million over the next three years in an effort to become one of the leading BPO companies in Malaysia, its CEO Munirah Looi said after announcing a partnership with Cisco and Servion.
APAC companies recognise transformational role of IoT: Forrester-Zebra study
More than 85% of firms in Asia Pacific believe that the Internet of Things (IoT) will be the most strategic technology initiative for their organisation in a decade, higher than the global average of 80%, according to a survey conducted by Forrester Consulting and commissioned by Zebra Technologies Corporation.
HP services for Oracle to help enterprises transform digital customer experience
HP has announced HP Digital Customer Experience services for Oracle which it said would help companies plan, build and manage customer experience business solutions for more personalised, consistent interaction with their customers across store, web, mobile and social channels.
Forrester’s top tech predictions for APAC in 2015
Mobile-powered customer experiences will fuel digital transformation in Asia Pacific in 2015, according to Forrester Research Inc, which has unveiled its top 10 technology predictions for the region.
Servion redesigns Bangkok Insurance’s contact centre, to deploy Cisco tech
Servion Global Solutions said it has partnered with Cisco Systems to design and implement a centralised contact centre solution for Bangkok Insurance (BKI).
Digital meets physical: Re-invigorating online engagement
No business would let 4,000 customers a week pass through its doors with no customer service agents available to help guide them, yet this happens online all the time, writes Erwann Thomassain of Genesys.
Customer-centric approach needed in new world order: EY
Companies that reject a customer-centric approach by maintaining their traditional organisational structures, continuing their piecemeal investment in technology and listening to their internal functional experts rather than the voice of the customer, will fail to grow and increase their competitive advantage, according to a new global report by EY.
Most organisations now have big data plans: Gartner survey
Investment in big data technologies continues to expand, according to a recent survey by Gartner Inc which found that 73% of respondents have invested or plan to invest in big data in the next 24 months, up from 64% in 2013.
Sanjay Gupta’s role at Aspect expanded to include Asean
Aspect Software, which provides fully-integrated customer interaction management, workforce optimisation, back-office and cloud solutions, has announced today its senior executive Sanjay Gupta will assume an expanded portfolio to include the fast-growing Asean region.
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Digerati50 2020-2021

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