Cross-Device

4 in 10 online transactions may be inaccurately measured by regional retailers: Criteo
Southeast Asian retailers who lack a cross-device perspective will have a distorted view on up to 41% of their online transactions.
More than 90% of users in Indonesia access the Net via their smartphones: GfK
Indonesia now has over 88 million Internet users with more than nine in 10 (93%) regularly going online with their smartphones, according to market research firm GfK.
Singapore and Philippines lead in three-device usage: Appier
Users with three devices are setting the trend for multi-device ownership in Asia Pacific, according to a 10-market study by Appier, based on usage on its own platform.
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Digerati50 2020-2021

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