Southeast Asian retailers who lack a cross-device perspective will have a distorted view on up to 41% of their online transactions.
Prior to the appointment, Kanaan held positions at VMware, SAP, Mercury and Oracle. Kanaan and his team will play a key role in helping advertisers deliver on the mass personalization challenges of modern marketing
Performance marketing technology company Criteo has announced the appointment of Yvonne Chang as executive managing director of Asia Pacific, its fastest-growing region globally.
Smartphones are set to rule the e-commerce landscape in South-East Asia, so what can you do to ride the wave?
Mobile devices are now responsible for 34% of global e-commerce transactions, while mobile commerce (m-commerce) accounted for 27% of all e-commerce in South-East Asia, putting the region at a similar level to Spain and Italy, and right behind the United States, according to Criteo.
Criteo has revealed its 2015 E-commerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year.
Mobile bookings for travel grew faster than desktop at 20% versus the latter’s 2% over the first six months of 2014, with Asia Pacific leading the way, according to digital performance advertising agency Criteo.
Mobile has become an important advertising medium, as consumers are increasingly spending more time accessing the Internet on their tablets and smartphones, with a new report by Criteo showing that mobile delivers higher click-through rates (CTRs) than PCs across most industry verticals.
To help meet the needs of businesses seeking to engage via mobile channels, digital performance advertising agency Criteo introduced its in-app advertising solution in January. Gabey Goh looks more deeply at the implications and the promise.
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their products and services. Edwin Yapp speaks to digtial ad agency Criteo to find out why this is no longer true.