Effective Measure (EM) has unveiled a new mobile offering it said was designed to provide businesses with deeper understanding of their growing mobile users.
With 2013 coming to an end, Ericsson ConsumerLab has identified the hottest consumer trends for 2014 and beyond.
Over 95% of Malaysian respondents in a global survey on the changing sales process and buying patterns of business said that IT plays a greater role in the overall customer experience than it did in the past.
Malaysia is among the most smartphone-savvy and least brand-conscious markets in emerging Asia according to TNS’ annual global Mobile Life study, said the Telenor Group in Asia.
Google has been ranked as Malaysian consumers’ most favourite brand, according to the latest brand survey from Superbrands, conducted by research agency BDRC Asia.
An online survey of US consumers showed a substantial adoption of mobile shopping for the 2013 holiday season and that the performance of retailers’ mobile websites and native applications can have a major impact.
Online sharing appears to be the most influential source of information for Malaysians when purchasing consumer electronic products, according to the latest Text100 Digital Index: APAC Consumer Electronics Study.