Consumer Behavior

Striking the smartphone iron while it’s hot
Google Malaysia country manager Sajith Sivanandan with five lessons every business, advertiser and marketer can and should learn from the company’s survey, or risk missing out.
Online ad credibility on the rise in South-East Asia
Earned advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among South-East Asian consumers, according to research released by Nielsen, a global provider of information and insights into what consumers watch and buy.
The economy the greatest worry for Asia Pacific consumers: GfK
According to the latest global survey by GfK, two in every five Asia Pacific consumers are worried about recession and unemployment as well as inflation and high prices, and at the same time, one in three said they are concerned about having enough money to live right and pay the bills.
Mach promotes 'third way of shopping'
Mach by Hong Leong Bank has launched a unique digital campaign called 'The Third Way of Shopping,' aimed at the Gen Y segment to promote responsible shopping.
Too much sharing going on, says global study on mobile behavior
Most adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it, but there is also a a perception of “oversharing,” according to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer.
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Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

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