The powerful combination of halo data and predictive analytics enables businesses to better understand each consumer and to create new consumer intimacy and immediacy models, writes Jayajyoti Sengupta of Cognizant.
While Code Halo thinking was originally established from online retailing and media/ entertainment, it is also increasingly becoming applicable to internal enterprise operations, such as software development, writes Jayajyoti Sengupta of Cognizant.
Envision a near future where functions become intelligent through technology, allowing humans and digital processes to put their heads together to create a more intuitive, more responsive enterprise, writes Robert H. Brown of Cognizant.
Big data reveals insights with a particular range of data points, while thick data takes one step further and uncovers the meaning and insights behind big data visualisation and analysis, revealing the social context of, and connections between, data points, writes Jayajyoti Sengupta of Cognizant Technology Solutions.
Over time, every click, swipe, ‘Like,’ buy, comment, deposit, jog, and search produces information that creates a unique pattern of accumulated data and information that becomes your virtual identity, or your personal Code Halo – and what’s interesting is how the concept is playing out in the corporate world, writes Paul Roehrig of Cognizant.