Chris Tung
Alibaba Group’s 11.11 Global Shopping Festival 2020 leverages technology, trends to help brands reach a global market
Set to be its biggest one yet, the upcoming 11.11 Global Shopping Festival will feature more brands and more products. Behind it are innovations and technologies to not only support the massive scale of the sale, but also help brands reach a wider audience.
Alibaba repositions into platform to support brands from all over the world
Wants to import US$2 trillion of products to China in next five years
Soon to be world’s largest consumer market is powerful lure for brands
Alibaba declares 11.11 Global Shopping Festival Not For China Only
Reaches out to retailers around the world for collaboration opportunities
Willing to share local knowledge and work together to develop new products
