Carol Rozwell

Ignoring social media as harmful as ignoring phone calls, emails
As familiarity with social media grows, customer expectations about how organizations will use these channels are evolving, according to research firm Gartner. By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.
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Digerati50 2018-2019

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