For the past few years, companies have been touting the advantages of business intelligence (BI) as a means to gain competitive advantage over their rivals. But while enterprises are just beginning to apply BI as a tool to analyze their business performance, a new catchphrase in analytics has appeared in the past year, and as with all new trends, has begun to capture the imagination of businesses, writes Edwin Yapp
After at least a year of big data awareness campaigns and publicity in the media by big money spending vendors, the term still brings with it a lot of hype, while its adoption will remain variable over the next two years, according to a new study from Forrester.
ERA Malaysia has launched its Business System in the country, following the successful completion of a pilot program. Technology parts a crucial role but industry and market remains under-represented online with many players not 'tuned in to IT,' it says.