Brands

Social media overtakes traditional marketing metrics in APAC
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS.
The three steps you need to take to optimise your customer experience
It is critical for businesses to deliver a great experience to consumers as it has a direct impact on loyalty and advocacy, writes Daniel Cran of LogMeIn.
Tech brands dominate SEA: YouGov’s BrandIndex
Tech companies featured prominently in three SEA countries tracked by YouGov’s BrandIndex, especially in Malaysia where WhatsApp was ranked No 1, with Facebook and Google coming in second and third respectively.
Using Facebook's marks for your business
To use a trademark legally, one must seek permission from the proprietor of the trademark. However, you can use Facebook’s trademarks without asking for express permission provided that you satisfy its brand guidelines, writes Foong Cheng Leong.
Five tips on social media community management
DNA columnist Jagdish Singh Malhi shares five tips that will give you the confidence that your communities will be well managed.
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Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

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