CREA, is strengthening its regional presence and offerings with the appointment of fast-moving consumer goods veteran Katrina Neo as CEO, Malaysia.
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS.
It is critical for businesses to deliver a great experience to consumers as it has a direct impact on loyalty and advocacy, writes Daniel Cran of LogMeIn.
Tech companies featured prominently in three SEA countries tracked by YouGov’s BrandIndex, especially in Malaysia where WhatsApp was ranked No 1, with Facebook and Google coming in second and third respectively.
To use a trademark legally, one must seek permission from the proprietor of the trademark. However, you can use Facebook’s trademarks without asking for express permission provided that you satisfy its brand guidelines, writes Foong Cheng Leong.
DNA columnist Jagdish Singh Malhi shares five tips that will give you the confidence that your communities will be well managed.