Branding

With new look, Singtel wants to make every day better
Singtel has launched a new brand identity, its first in 16 years, with the promise ‘Let’s make every day better.’
Samsung Electronics voted the No 1 brand in Asia
Samsung Electronics has been named the best and most trusted brand in Asia for the third consecutive year, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia in collaboration with Nielsen.
Customer experience: CEOs need to take charge
Many businesses already see the need for customer experience programmes, and some are even creating specialised roles like the chief customer experience officer. But for such programmes to work effectively, the CEO himself has to take charge, say two MSC Malaysia companies specialising in the field.
Maxis kicks off ‘It’s not OK to be OK’ company transformation
Maxis Bhd, among the telcos recently fined by industry regulator the Malaysian Communications and Multimedia Commission (MCMC) for dropped calls and having posted a 4.9% decline in net profit for 2013, has launched a new company philosophy and brand identity.
New branding for Acer as it seeks to transform itself
Acer Inc has unveiled a new visual identity or branding as it seeks to transform itself from a hardware company into a ‘hardware + software + services’ company in the wake of management shakeups and financial struggles.
Malaysian consumers rank Google as their favourite brand
Google has been ranked as Malaysian consumers’ most favourite brand, according to the latest brand survey from Superbrands, conducted by research agency BDRC Asia.
The right to brand
In the IT industry, where products are virtual and experiences amorphous, ‘branding’ can be a stretch, especially when companies insist on playing the shy, demure and modest damsel with their products, writes Bernard Sia.
Social influence eclipsing conventional HR philosophies: Forbes
2013 is slated to be the year of social human resource (HR), with five broad trends overtaking some of the most traditionally tried and tested methods millions of people have relied on when getting a job or when moving to another, noted a Forbes article.
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

Get and download a digital copy of Digerati50 2020-2021