Big Data Analytics
TubeMogul has announced the global rollout of new technology that allows advertisers to see if their digital video ads are actually being viewed.
The Digital Malaysia initiative that aims to transform the nation into a digital economy will shift into its second gear this year with the Digital Malaysia 354 Roadmap (DM354 Roadmap), which will see an emphasis on big data analytics and education, amongst others.
New trends, including the explosion of data, cloud computing and the multitude of personal devices on the corporate network, are fast changing the way organisations traditionally manage their business, writes KT Ong of Dell Malaysia.
Malaysia's total IT spending is forecast to grow 10.2% to reach almost RM69.8 billion (US$21.24 billion) in 2014, said Gartner Inc, while total IT spending in the Asia Pacific region is forecast to reach US$758 billion in 2014, up 4.2% from 2013.
76% of respondents in a survey of IT decision-makers said that their business believes technology investment is a strategic way to achieve their goals (92% in India vs. 65% in England).
Significant differences are starting to appear between Asia Pacific countries according to the results of the second annual Adobe APAC Digital Marketing Performance Dashboard conducted by the CMO Council in partnership with Adobe.
Great cities are built not on technology, but rather the vision of leaders and the power of community, says Vivek Puthucode, vice president for Public Services at SAP.
The finance profession should gear itself for the impact that big data will have on businesses because the technology represents one of the biggest opportunities the profession has seen in recent years, according to the ACCA (Association of Chartered Certified Accountants) and IMA (Institute of Management Accountants).
CA Technologies has announced announced a new release of CA ERwin Data Modeler, its solution for collaboratively visualising and managing business data across the enterprise, with added support for data governance, big data analytics and business intelligence.
Teradata Applications CMO Lisa Arthur advocates education to better enable the increasing need for CMOs and CIOs to work together. Breaking down silos, mapping wider strategy and untangling the ‘data hairball’ the first steps forward in embracing a data-driven marketing approach.