Flexiroam Asia Ltd has signed an agreement with TripAdvisor Inc that would allow it to leverage on the TripAdvisor brand and its content for its Flexiroam X users.
Click-through on apps was found to be between 1.3 times to twice as high as mobile web click-through in all surveyed Asia Pacific countries.
Asian users spend 40% more on in-app purchases than the rest of the world, although North Americans spend the single highest amount – in shopping apps, according to a new study by San Francisco-headquartered AppsFlyer.
At Google’s annual I/O developer conference, the company announced new updates to its Universal App Campaigns and Firebase for mobile app developers.
Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements, according to Branded Mini Games. Gabey Goh has the story.
Without oversight, the behaviour of mobile advertising frameworks risks crossing all manner of privacy and security lines, so perhaps it's time to pin down just what is acceptable from mobile advertising, and what we would consider inappropriate, writes John Hawes.
Independent in‐app commerce provider Lotaris has announced that its in‐appCommerce service now supports the Android operating system.
Mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012, according to Gartner Inc. Total revenue in 2013 will reach US$26 billion, up from US$18 billion in 2012.
Lotaris says its in-appCommerce service is the only endorsed alternative to the default Microsoft Commerce engine in the Windows Store, and also announced a partnership agreement with a mobile payments company.
Technopreneurs keep hearing that refrain about how you should show your commitment and passion for your idea by putting “some skin in the game.” Lotaris founder and CEO Robert Tibbs has his own variation: 'It has always been my business philosophy to make a personal commitment to the markets that support a business.'