In business since 2003 when it began selling calling cards, Merchantrade today lays claims to being the largest Malaysian remittance player and among the largest MVNO players. And that has become a problem as the established mobile players start attacking its migrant market segment.
Malaysian enterprises are still in the early days of mobility adoption, and businesses have started to move towards developing strategic roadmaps for mobile deployment and the use of internal mobile applications.
Research firm IDC expects Chinese and Taiwanese-branded devices to increase their share of the smartphone market in Malaysia to 65% by the end of this year, from about 46% last year, thanks in part to their lower prices and inventive marketing campaigns.
Telecommunications service providers in Malaysia are expected to redefine their strategies, transform their organisations, and launch new solutions and technologies to retain growth and stay relevant in the market in 2015, according to International Data Corporation (IDC).
Mobile data services will become the key driver for mobile operators in Malaysia and is expected to surpass mobile voice revenue in 2017, according to the International Data Corporation (IDC) Mobile Service Tracker 2H 2013.