Alex Ooi

Digital marketing: More than just about the numbers
For brands, the digital realm needs to be more than just a numbers game, and success should be measured by the real impact on lives of a brand’s online community, writes Alex Ooi.
What is your digital real estate?
What if we could use the same model that we’ve been using in the physical world and extrapolate our approach for a digital world – that brands in the digital ecosystem should treat each new platform as a store?
Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

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