Ahmad Izham Omar
Media Prima Television Networks said it has entered into a comprehensive brand partnership with global technology giant Huawei to inject “local personality” to change the way Huawei is seen today.
It was a slap in the face for many participants at DNA's inaugural What’s Next conference when Media Prima Television Networks CEO Ahmad Izham Omar revealed the cold hard truth: Urban folk do not represent Malaysia.
Media Prima content chief Ahmad Izham senses online advertising to take off Clients no longer see digital as mere add-on but part of comprehensive strategy
While enterprises in Malaysia generally acknowledge the power of social media as a genuine tool to boost prospects and create brand awareness amongst consumers, they do not comprehensively understand how it impacts their business, nor do they have formal methodologies to track its return-on-investment (ROI), revealed a new study by PwC.