DNA columnist Jagdish Singh Malhi shares the six key things you need to keep in mind when planning a social media campaign for your brand.
German satellite television network earthTV has announced plans for an aggressive push into the Asia Pacific region, making its first stop at the Asian Television Forum in Singapore come December.
A new website and accompanying campaign by Creative Juice called Tambi aims to shine the spotlight on the Malaysian Indian community, and their lack of presence in advertising considerations.
The 30th Olympiad comes to us not just over traditional TV but also over the Net. For the first time in history, up to 10 live events are being streamed over Google's YouTube channel. What is the impact of this development? Edwin Yapp ponders this as he watches the Games over his PC, Mac, tablet and smartphone.
Maxis has launched its Best Integrated Go-To-Market (B.I.G) Media solution which it said offers advertisers the opportunity to reach out to Maxis’ large customer base via a one-stop shop for both online and mobile advertising.
Global social media revenue is forecast to reach US$16.9 billion in 2012, up 43.1% from the 2011 revenue of US$11.8 billion, according to Gartner Inc. Advertising is, and will continue to be, the largest contributor to overall social media revenue and is projected to total US$8.8 billion in 2012, while social gaming revenue more than doubled between 2010 and 2011 and is expected to reach US$6.2 billion in 2012.