Adtech company aims to get 10% share of Asia Pacific’s social media and online video advertising market.
Astro recently reported its Q1 2016 results, and while its top- and bottom-line appear strong, Goh Thean Eu looks at the other aspects of its business.
Astro Malaysia Holdings Bhd said its e-commerce venture Go Shop, officially launched in February, reported RM75 million (US$17.4 million) in revenue in the first half of 2016 (H1 2016).
Pay-TV operator Astro Malaysia Holdings Bhd is confident that the emergence of new over-the-top video-on-demand players will not hurt its market dominance or have an impact on its revenue.
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome and has wrapped this into a company-wide KPI. Karamjit Singh has the story.
Astro said its revenue grew by 9% year-on-year to RM5.2 billion (US$1.4 billion) in its 2015 financial year (FY15) ended Jan 31, 2015.