Sorry, you need to enable JavaScript to visit this website.
AVIS Malaysia CEO shares insights on EV trends and adoption | Digital News Asia

AVIS Malaysia CEO shares insights on EV trends and adoption

AVIS Malaysia CEO shares insights on EV trends and adoption

AVIS Malaysia CEO shares insights on EV trends and adoption

  • Growing interest in EVs, driven by new Proton and Perodua models
  • Corporate & eco-conscious tourists boost EV demand in Kuala Lumpur & Penang

In an exclusive interview, Mohd Syahrul Yusuf (pic), CEO of DRB-HICOM EZDrive Sdn Bhd (AVIS Malaysia), discusses the evolving landscape of electric vehicles (EVs) in the car rental and leasing industry. He offers valuable perspectives on customer preferences, operational challenges, and the future of EV adoption in Malaysia and the Asean region.

Growing interest in EVs

There has been increasing interest in EVs, especially with the recent introduction of EV models from Proton and Perodua. However commercial vehicles – the hire and leasing sector for example – are also a significant market and should not be overlooked. When asked about trends in the hire and leasing business regarding EVs, Syahrul notes a rising interest, particularly among corporate clients and eco-conscious tourists. “We are observing a growing interest in electric vehicles among our customers, though adoption remains nascent,” he explains. “Corporate clients and eco-conscious tourists are driving most of the demand, particularly in urban centers like Kuala Lumpur and Penang where infrastructure is gradually improving”.

He also identifies two primary factors driving this interest:

  1. Curiosity and Experience: Many customers, especially tourists, are eager to try EVs for their novelty and advanced technology.
  2. Sustainability Choices: Increasing environmental awareness is influencing customer preferences, particularly among younger demographics and businesses committed to ESG goals.

Continue reading at oursustainabilitymatters.com for the full article as DNA is transitioning our sustainability coverage to a standalone news site.

Related Articles


Keyword(s) :
Author Name :

TOP