Three Asian startups join Mastercard Start Path programme

  • The Asian startups are CardUp (Singapore), ftcash (India) and ToneTag (India)
  • Newest class is focused on bridging the gap between physical and digital retail


Three Asian startups join Mastercard Start Path programme


MASTERCARD announces the latest wave of startups joining Mastercard Start Path – the company’s global effort to support later-stage fintech and tech companies shaping the future of commerce.

Of the six startups, three hail from the Asia Pacific region including CardUp (Singapore), ftcash (India) and ToneTag (India).

Spanning five countries across the globe, the newest class is focused on bridging the gap between physical and digital retail through a variety of solutions.

Several of the selected startups are harnessing insights from in-store traffic patterns and spending habits to create personalised experiences for customers.

Others are helping merchants accept payments through SMS messaging systems and bill-paying platforms for large expenses that historically could not be paid using a card.

“As commerce becomes increasingly connected, fintechs will play a key role in meeting customer demand for smart and seamless experiences,” says Mastercard Start Path vice president Amy Neale.

“We’re providing startups who are reimaging this space with the tools, mentorship and introductions they need to grow their businesses faster than they could by themselves.”

The latest wave of Start Path participants are:

  • CardUp manages monthly credit card payments for big ticket items such as rent or insurance, while also accessing credit and earning additional rewards.
  • ftcash enables micro-merchants and entrepreneurs to take collateral-free business loans and accept mobile app and messaging-based payments from their customers.
  • ToneTag enables contactless payments on any device using soundwaves or NFC.
  • The ModoPayments platform enables new ways to pay, including the use of loyalty points to buy everyday goods in-store.
  • Movvo provides insights on in-store browsing and shopping patterns.
  • RecommenderX develops cutting-edge data analytics to offer personalized recommendations.

The Start Path team will work with the selected startups against a tailored plan that will deliver tangible value and help these companies to scale.

The startups will receive access to Mastercard experts, partners and customers representing leading banks and retailers in all regions of the globe to enable their business development.

Applications for the next six-month virtual programme will be accepted through 11:59pm ET on Tuesday, August 1, 2017.

The programme is open to startups who are rethinking banking, payments and commerce and have raised a significant seed or Series A round of investment.

Interested startups can visit for additional information and to submit an application.


Related Stories:
Modalku launches Merchant Cash Advance for underbanked MSMEs
Grooming Asian startups
Helping the unbanked
Maybank launches regional collaborative FinTech Sandbox platform


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