Snapcart brings consumer analytics services to Singapore
By Digital News Asia February 12, 2018
- From Feb 1, 2018, shoppers may download the Snapcart app on both IOS and Android
- Consumer brands can access the company’s data-driven shopper and consumer insights
FOLLOWING a US$10 million Series A (RM39.53 million) funding round led by Singapore venture capital Vickers Ventures Partners, and including investors such as SPH Ventures (formerly SPH Media Fund) and Wavemaker Partners, Asian analytics startup Snapcart is expanding its consumer market analytics services to Singapore.
From Feb 1, 2018, shoppers will be able to download the Snapcart app on both IOS and Android, while consumer brands will be able to access the company’s data-driven shopper and consumer insights.
Snapcart is already active in Indonesia and the Philippines, with over one million downloads globally since its launch in 2015.
Teresa Condicion, co-founder & COO/Data Science at Snapcart, said, “We are launching here to meet the growing demand from clients for a more innovative solution to better understand the Singapore market. It is also a strategic location for us because majority of our regional clients are based here, allowing us to serve them better. In addition, it gives us access to great tech talents to support our continuous Artificial Intelligence (AI) research, in a vibrant start up environment.”
Condicion was previously associate director of consumer and market knowledge at Procter & Gamble.
Unlike time-consuming traditional survey methods, Snapcart collects purchase data and gives shoppers cashback for scanning their receipts. These receipts are then processed and analysed by its proprietary technology, AI-based Optical Character Recognition, to provide real-time analytics to clients and partners.
Strengthening its industry credentials, Snapcart also announced the appointment of Soon Lee Lim (pic, right) as chief revenue officer for Asia-Pacific, Eko Wicaksono as country sales & operations director for Indonesia and Raymond Ajon as country sales & operations director for Philippines.
Soon Lee was formerly country head for Kantar Worldpanel Indonesia and head of Indonesia & Malaysia for YouGov while Wicaksono and Ajon were from ABN Impact and Nielsen respectively. Together, the three have more than 50 years of experience in consumer research.
Soon Lee said, “I am truly excited about Snapcart’s potential to deliver data-driven insights into consumer behaviour. In a highly developed market like Singapore, which has savvy and advanced shoppers, I am confident that our product can give customers real value. We are on the front lines of innovation and aim to push the digital frontiers in pursuit of new market opportunities.”