Shopmatic raises US$5.7mil to power global expansion

  • Series AA funding Round led by ACP, Spring Seeds Capital and other investors
  • Capital to be allocated to expand into Indonesia, the Philippines and the Middle East


Shopmatic raises US$5.7mil to power global expansion


SHOPMATIC, a Singapore-based e-commerce company providing a platform for merchants and individual entrepreneurs to sell online, has raised US$5.7 million of Series AA funding led by ACP Pte Ltd, a technology focussed venture capital firm, and Spring Seeds Capital Pte Ltd, the investment subsidiary of Spring Singapore. 

After having scaled its operations in India, Singapore and Hong Kong, Shopmatic will be using the funds to expand into other markets in Indonesia, the Philippines and the Middle East.

Shopmatic CEO Anurag Avula said, "We have witnessed tremendous growth in merchants leveraging on our platform with monthly growth rates in excess of 40%. Our approach of simplicity with a wide value proposition to our customers has deepened our engagement with sellers and grown the category of online sellers.

“With this round of funds, we aim to expand our service to a wider seller base across more markets in Asia and other emerging markets. We are delighted to have ACP and Spring Seeds Capital as our strategical partners and as part of our growth story."

As part of this round of funding, ACP managing partner Sameer Narula shall be joining the Board of Directors of Shopmatic.

"We are excited about Shopmatic's vision of enabling mass adoption of e-commerce in emerging markets and proud to partner with them as investors. By using the deep data-sets generated on its platform, Shopmatic has the potential to enable SMEs and partners better target their services and products and to accelerate the adoption of e-commerce in these high growth markets. With this round of funding, we believe that the company is perfectly positioned to execute on its regional expansion strategy and help change the way business is done in the region," said Narula.

Founded in December 2014, Shopmatic enables Small and Medium-sized Enterprises (SMEs) and entrepreneurs to take their business online. Its platform enables SMEs to build their online stores with integrated payment and shipping functions and sell their products or services through multiple channels.

Data analytics and insights have also been built into the platform to help sellers be more effective in reaching out to their target audience.

Shopmatic made significant strides in the past year with the launch of Shopmatic Go, a mobile-centric product with more than 140,000 downloads since November and with the acquisition of Taiwan-based 5xRuby, a technology development house.

Ted Tan, deputy chief executive of Spring Singapore and chairman of Spring Seeds Capital, said, "Going forward, e-Commerce will play an even more critical role in omni-channel marketing strategies, to help businesses expand globally. We encourage all SMEs to embrace change and go digital. Technologies like Shopmatic's web and mobile platforms will help transform the way retailers engage their customers, by offering better shopping experiences."

Shopmatic caters to a multitude of merchants, including brick-and-mortar retailers and those selling on online marketplaces. From building a website to listing it on an e-marketplace, promoting it on social channels, and providing useful customer insights, Shopmatic handles everything that merchants and individuals need to grow their business online. 


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