RM20mil GROW programme to fund 120,000 Malaysian entrepreneurs
By Digital News Asia April 4, 2017
- Local startups with a Facebook-presence are encouraged to apply
- Offers online services and development support to young entrepreneurs
THE Exabytes Group, a Malaysian web-hosting services and eCommerce solutions provider on March 27 announced its GROW social venture that will grant RM20 million worth of online services and development support to young entrepreneurs across Malaysia, with the main aim of building the online brand visibility of these small businesses.
Exabytes founder cum executive director Chan Kee Siak (pic) says that the objective of GROW is to offer immediate and vital assist to passionate and enthusiastic micro business owners, who want to amplify their brand visibility online.
“Apart from tackling the usual online infrastructure issues such as web hosting or eCommerce store set up, having a substantial brand awareness is extremely crucial in today’s increasingly digital culture.
Every serious business entrepreneur needs to think about their online marketing plan, and be able to craft a social media strategy to boost their brand to the right audience ‘floating around’ everywhere in the Internet,” says Chan.
Direct know-how and services
“Brand awareness is more important than you think, and online visibility is critical to any business’ lifetime success. It is essential for any entrepreneur who wishes to increase conversions and sales, through ultimately long-term brand loyalty, to first increase brand awareness before any sale can be made,” says Chan.
Exabytes’ GROW campaign is open to all local micros and SMEs. Through this campaign, local enterprises that already have an existing Facebook page will be entitled to a free for one year service to brand itself by developing a functional domain name, and more effective email business address to achieve maximum brand awareness.
The Exabytes’ GROW package for all local entrepreneur companies and SMEs for a year comprises the following: -
A. One shorter customised .MY domain name (Example: YourBrand.my)
B. Five personalised business email accounts with company brand (Exp: [email protected])
C. Domain redirection to the Facebook page. (Exp: http://facebook.com/YourBrand/)
The programme will be open for applications for one year or until the quota of 120,000 applicants is filled, whichever comes first.
Chan explains that many small startups and companies make the mistake of having lengthy URL addresses that are hard to remember and their domain name is neither secured nor registered, hence brand and identity are not protected.
They may not have a proper email and resort to using use free emails or any kind of personal messenger.
“Email marketing strategy can also be part of an overall marketing strategy and business plan. Products and services can be marketed through the use of email channels. Thus, it is important that enterprises have a proper email system that is reliable for an effective email marketing strategy,” he says.
The GROW programme offers a platform of collaboration to address problems commonly faced by young entrepreneurs with the help of expertise while enabling SMEs to brand their business with a personalised domain and a more reliable email address.
“Exabytes is an expert in matters from domains to hosting, servers and online marketing. We are confident that by building our clients’ online visibility more effectively, we can help generate significant exposure and awareness for their brand. We hope this campaign will support young entrepreneurs to create new solutions to the online brand visibility issues they face,” says Chan.
Entrepreneurs keen on the GROW programme can find out more here: https://www.exabytes.my/grow Luk.
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