Printerous targets regional expansion in 2019
By Digital News Asia January 23, 2019
- To focus on developing the business through acquisitions and customer retention
- Has more than 15,000 users and serves over 20 Indonesian cities
PRINTEROUS, an Indonesia-based online-printing platform, closed 2018 having grown its revenue by 300% over the year. With this achievement, Printerous aims to focus on the B2B market and expand their business to Southeast Asia by 2019.
Printerous founder and chief executive officer Kevin Osmond (pic), stated that transactions were dominated by the B2B (business-to-business) segment.
B2B transactions accounted for 98% of total transactions. Some of products Printerous provides for B2B are packaging printing, marketing materials, and office supplies.
"Printing demand from the B2B segment has increased significantly, thus we do lots of innovation and development to provide real solutions through e-commerce and e-procurement," Kevin said.
E-commerce Printerous currently serves micro and small businesses. Some of the advantages of using this platform are the free template design, real-time price estimator, and a wide selection of material specifications. Printerous aims to provide transparency and efficiency in the printing process.
Pro Accounts was established in mid 2017 and is a dedicated e-procurement solution for medium to large businesses who print frequently. This feature facilitates businesses in distributing their printing products to various areas.
In the future, Kevin and his team will ensure that this platform can help businesses to ease their printing needs through technology. Printerous also wants to make a greater contribution to economic growth in Indonesia.
"Recently, our focus is encouraging SMEs to grow their businesses by leveraging on our technology," Kevin added.
In 2019, Printerous has two main focus points. First, develop the business scope through two channels, acquisition and customer retention. The second is expansion.
Positive growth has encouraged Printerous to take a further step by expanding its business to Southeast Asia in 2019.
This company strives to improve the printing technology visibility to SMEs in this potential market. For the last three years, Printerous has harnessed practical experiences in this area along with understanding Indonesia’s market.
"We want to help SMEs to grow, not only in Indonesia but to Southeast Asia," Kevin said.
Currently, Printerous has more than 15,000 users and serves over 20 cities in Indonesia. Moving forward, Printerous aims to make printing more efficient, convenient, and transparent for businesses in Southeast Asia.
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