Pasar Media aims to redefine SME advertising
By Digital News Asia December 13, 2017
- Currently only for print, TV, radio, OOH and digital will follow
- User-friendly platform for easy and efficient use for SMEs
MARKETING communication agency IPG Mediabrands today announced the launch of Pasar Media, a one-stop-shop for all media buys, to serve the SME market in Malaysia.
Pasar Media, created by IPG Mediabrands and Ansible, the former’s mobile and technology arm, provides an easy-to-use online platform for advertisers to buy media space. The platform provides quick access to all media options and ancillary services with an aim to provide efficient real-time booking and support the advertising needs of the local SME.
The cost of buying media is typically a barrier for SMEs looking for advertising options. IPG Mediabrands has obtained our special rates and discounts from media owners, which it them passes on to advertisers through Pasar Media, making the cost of buying media much more affordable.
“The time is ripe for a service such as this, especially for the SME market,” said IPG Mediabrands chief executive officer Bala Pomaleh (pic).
This initial phase of the launch sees print partners New Straits Times Press (publications Harian Metro, Berita Harian and the New Straits Times), Malaysia SME and Sin Chew Daily on board.
The next phase will see television, radio, out-of-home advertising and digital media options on the platform, allowing it to provide a full service of all media options to SMEs.
The user-friendly and minimalist platform offers a straightforward user experience from the point of selection of media options to booking. It also provides SMEs end-to-end support with artwork creation guidelines.
For more information on how this service is accessible, Pasar Media has launched a how-to video which can be viewed here.