MisterTyre expands and increases product portfolio
By Digital News Asia November 23, 2018
- Provide commercial fleets with brake pad replacement, pre-inspection service
- Will launch an on-demand waterless car wash and vacuum in December
MISTERTYRE Sdn Bhd, an on-demand smartphone app for comprehensive mobile car care, delivered at home or work, has expanded its service area to include Johor Baharu from Dec 17 and the KLIA-Seremban-Port Dickson area from Jan 14, 2019.
With over twelve months of mobile service operations, MisterTyre has now transitioned to an automotive after-market SAAS operating model.
By joining with experienced on-the-ground regional partners, MisterTyre provides the technology, mobile service platform and operating SOPs for these partners to deliver the customer service experience and stay at the forefront of the changing mobility services landscape.
HT Group has been selected as MisterTyre’s affiliate partner in Johor Baharu and R&Z Engineering in the KLIA-Seremban-Port Dickson area.
Effective immediately, MisterTyre will provide its commercial fleet customers with brake pad replacement services; and, a pre-inspection service to ensure fleet vehicles are in excellent condition for the bi-annual mandated government inspection.
Combined, these two services further reduce fleet operators’ dependency on inflexible and costly brick & mortar locations.
From Dec 17, the brake pad replacement service will be available to the B2C market and concurrently, engine oil and fuel additives will be available for purchase as add-on check-out items.
Based on commercial fleet feedback, MisterTyre will also launch an on-demand waterless car wash and vacuum service in December.
The waterless car wash is environmentally friendly, saving approximately 25 gallons of water per wash, and allows car-sharing and fleet operators to maintain a high-quality customer experience whilst eliminating vehicle down-time.
According to MisterTyre president and founder Dennis Melka, “The MisterTyre technology solution has been under development for over two years with an international team of world-class programmers and coders based in Kuala Lumpur. With zero marketing spend, our business in the Klang Valley has enjoyed rapid organic growth and a B2C monthly repeat ratio in excess of 35% indicating consumers’ strong desire to save time and money with mobile service via an easy-to-use mobile app.
“Our rapidly expanding service portfolio and proprietary, in-house technology solution further strengthens our technology leadership and creation of a new consumer experience. We also thank the Malaysian Digital Economy Corporation (MDEC) for their support and assistance to facilitate our mobile app technology investment in Malaysia. We expect to be operating internationally in the coming months.
“We are excited to partner with HT Group and R&Z in these new coverage areas in Malaysia. Their local market know-how and strong operational skill-set makes them ideal partners.”
“MisterTyre addresses important 'safety on the road’ issues, particularly for women, with a business model that offers great regional and global potential for rapid expansion. What is particularly pleasing is that even though the business was just recently established - in 2017 - its exponential growth offers yet another testament to the significant power of Malaysian entrepreneurship.
“Nurturing the nation's entrepreneurs and SME sector remains a vital aspect in MDEC's championing of the digital economy,” said MDEC Enterprise Development vice president Gopi Ganesalingam.
MisterTyre’s business model combines:
- A proprietary, on-demand app interface simplifying the tyre, emergency assist, oil change and battery purchase process;
- Multiple service lines typically only provided individually in brick and mortar outlets spanning tyre shops, hypermarkets, gas stations, dealer centres and lubricant centres;
- Revolutionary van outfit design which is able to deliver for the first time ever, directly to the consumer, the most important aftermarket car services;
- Data capture and predictive analytics; and
- Ancillary income model focused on high margin car consumables and lubricants typically sold in gas stations and specialty auto parts stores.
All of these operating advantages are combined with the convenience of home or office delivery with service windows from 8am to 11pm.