Malaysian tech startup Hyperlab lands US$500K seed funding

  • To develop next-generation ‘conversation platform’
  • Economy of the future will be much more conversational
Malaysian tech startup Hyperlab lands US$500K seed funding

KUALA Lumpur-based technology startup Hyperlab said it had closed a US$500,000 seed round in mid-April.
 
In a statement, the company said it develops smart products that help companies deliver better experiences to their customers.
 
Its first product to be launched is a ‘conversational platform’ that will help companies communicate better with internal teams, customers and partners.
 
“We see the economy of the future being much more conversational. A person will be interacting with not just other people, but with bots, the things around them and the content they love,” said cofounder Vic Sithasanan.
 
“As you can imagine, that could be a very messy experience. Our platform takes away the chaos, consolidates these inputs and makes it natural to interact with,” he added.
 
Vic and cofounders Janet Teo and Chris Greenough led the ASX-listed digital agency Next Digital/APD in Asia from 2012 to 2015.
 
Next Digital acquired digital innovation agency FutureLab that had been cofounded by Teo and Vic in 2011.
 
“There is a huge market validation for conversation platforms. Facebook Messenger, WhatsApp, WeChat and Intercom continue to innovate and grow at a rapid pace,” said Teo.
 
“We’ve spent the last six months developing the right approach and platform to transform customer experiences for brands. The niche we are targeting is defensible and set to grow in the next few years,” she added.
 
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