LeadMedia rolls out Shopbot in Asia, opens Singapore office
By Digital News Asia April 16, 2015
- Operates a network of price comparison websites
- Targeting e-tailers and advertisers in Malaysia, Singapore and India
PARIS-based digital marketing technology and services company LeadMedia Group has opened an office in Singapore, and said it was rolling out its Shopbot audience generation platform across Malaysia, India and Singapore.
Shopbot, aimed at brands and online retailers, was created in 2004 and is now active in eight countries, LeadMedia Group said in a statement.
Shopbot operates a network of price comparison websites, and automatically aggregates the offers and product descriptions from e-tailers, giving shoppers a wider perspective when comparing prices and services.
“The rollout of our Shopbot service to Asian e-tailers and advertisers is a key step in our strategy and enables us to leverage the group’s technology assets,” said LeadMedia Group chairman and chief executive officer Stéphane Darracq.
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