Kravve.Co on a mission to empower the B40 to make a living
By Digital News Asia June 26, 2019
- Aims to to empower 10,000 home-chefs in the next five years
- Company has over 500 types of homemade goodies on the site now
IN LIGHT of recent comments from the Entrepreneur Development Minister Redzuan Yusof that those who are in low-income (B40) group are reluctant to become entrepreneurs due to the lack of confidence in their own capability, Teh Yong Lin, co-founder of Malaysia-based social enterprise - Kravve.co, believes that there could be underlying reasons.
Aligning with the national agenda to reduce the B40 segment and to encourage more entrepreneurs to start their own business, Teh along with his co-founders, Heah Wen Juin and Chong Hoong Wei started Kravve.co - an impact driven online platform where Malaysians can shop for locally-handmade Malaysian delicacies with a mission to empower the lower income group to make a living through monetising their culinary skills.
A second chance for the B40
With Kravve.co, Teh hopes to allow home-chefs from low-income lines to be able to give themselves and their family a financial boost by way of selling the products of their skills online.
The platform having operated for just 12 months has already helped home-chefs to generate more than RM500, 000 of income, from approximately 100 active users.
Kravve.co has also been organising classes to help their sellers learn about the importance of packaging, quality control of food items, photography and how to price and market their items via an e-commerce platform.
“Our home chefs are just ordinary people like you and I, who are talented in making food -- they could be the mak cik in your neighbourhood, single mothers, housewives, retirees, passionate food artisans, or ambitious young people that aspire to bring their best versions of Malaysian favorites’ to us, while making an honest income.” said Teh.
“We have home-chefs who are single mothers raising two children, who managed to improve their monthly income from an average of RM1,050 to RM2,200, and we are determined to empower 10,000 more of them in the next five years,” Teh confidently says.
Changing lives, one click at a time
To date, the social enterprise has impacted more than 300 home-chefs with more than 1,000 products listed on the site at one point.
The company has over 500 types of homemade goodies now, and offers a very unique selection of homemade products like Musang King Kaya, Almond Butter, Cinnamon Apple Chips, Lactation Cookies.
The selection spans cooking condiments, snacks, cookies, spreads, deli meats, dried fruits and even festive treats like Mooncakes.