honestbee celebrates turning two with regional expansion

  • Added new business verticals like food and laundry, toiletries, business courier
  • honestbee has since created over 10,000 job opportunities for Shopper and Delivery Bees


honestbee celebrates turning two with regional expansion


HONESTBEE, Singapore’s home-grown concierge and delivery service celebrates its second anniversary this month by cementing its position as the largest and fastest fresh grocery e-commerce service in Southeast Asia.

honestbee has a wide selection of fresh groceries online that can be delivered within an hour. With new business verticals like food and laundry, honestbee’s vision of becoming the most convenient on-demand services marketplace is starting to shape up.

Within two years, honestbee has expanded to its eighth city, Tokyo, Japan which launched two weeks ago. honestbee is currently present in eight key cities including Singapore, Hong Kong, Jakarta, Kuala Lumpur, Manila, Taipei, Tokyo and Bangkok.

honestbee's network of trained, on-demand personal shoppers (Shopper Bees), proprietary logistics, e-commerce technology, and demand-driven consumption data allow the startup to optimise services to meet country-specific customers’ needs.

These include purchase and delivery services across fresh groceries, toiletries, cooked food, laundry, medicine and business courier.

“We started out as a groceries delivery service in 2015 to provide jobs and serve time-starved families. As part of our second anniversary, we are celebrating multiple business, customer and organisational milestones two years down the road. This is testament to the team’s hard work and support from our retail partners and customers.

“Customers choose our platform because they truly appreciate the human touch via our concierge service, which saves them time, and effort across various lifestyle chores, setting us apart from other delivery services. We are proud to be able to serve more than 500,000 customers across Asia and will continue to work hard to delight our growing base” said honestbee co-founder and chief executive officer Joel Sng (pic).

Staying true to its social mission of providing equal employment opportunities, honestbee has since created over 10,000 job opportunities for Shopper and Delivery Bees.

More than 20,000 hours of training have been invested to ensure that individuals are specialists in shopping for fresh groceries.

Food delivery: Increased delivery radius and food options in Singapore

With the success of honestbee’s food delivery service launched in May 2016, it now expands its delivery radius island-wide featuring more than 1,000 food & beverage merchants.

Featured merchants include favourites like Awfully Chocolate, Two Blur Guys, Hong Seng Curry Rice, Jumbo Seafood and more. This service is available on both web and app.

To celebrate Singapore’s National Day:

  • New honestbee customers can enjoy S$10 off S$30 using promo code HONESTBEE_NDP from now till Sept 30, 2017 for groceries or food orders.
  • Win flights to Hong Kong by ordering food through honestbee! There are 52 return tickets up for grabs. Stay tuned to honestbee’s Facebook Page for more details on Aug 7.


Related stories:

honestbee launches in Malaysia

honestbee launches in Bangkok

HappyFresh raises fresh round of funding, more than US$12mil

Brick-and-mortar retailer Alfamart goes full throttle on e-commerce


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