- Anticipates more late-night orders during the 2018 FIFA World Cup
- May consider extending 24-hour delivery if the response is positive
HUNGRY foodies looking for a snack in the middle of the night need not worry as Foodpanda has announced that it plans to introduce 24-hour delivery services to its customers within the next few weeks and plan to run it over a period of one month.
Foodpanda Malaysia managing director Sayantan Das said the company has seen a shift in terms of its customers’ behaviour where convenience plays a big factor in terms of online food delivery and more often than not, this involves orders that come in past regular working hours.
“With the 2018 FIFA World Cup Russia coming up from June 14 to July 15, we anticipate that there will be an increase in demand for late night orders, so it is an opportune moment to offer this service,” he said after Foodpanda’s 6th birthday celebration in Petaling Jaya.
However, Sayantan said Foodpanda has yet to decide if it will extend the 24-hour delivery service beyond the initial one month. “We want to see the initial reaction as well as how we progress and perform and if it is good, we will look towards extending it.”
Though Foodpanda declined to disclose the number of its restaurant partners participating, the company said that it has existing partners with extended opening hours that naturally fit their plan.
“We are also in strategic discussions with many other partners to see if they are interested in coming to come on board,” he added though he declined to share the exact number of restaurants customers can expect to order from.
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