Cashback startup CardPow officially launches
By Digital News Asia May 30, 2016
- Users get on-demand discounts, promotions and available cashback
- Looking to enter Cambodia and Vietnam by the end of the year
MALAYSIAN startup CardPow has officially launched its cashback programme, offering users cash when they spend on select outlet and brands.
In a statement, the company said it aims to help consumers save money by giving them on-demand discounts, promotions and available cashback from selected outlets /brands.
Through its network of local and international merchants, it said it able to offer cashback rewards on fashion, beauty, healthcare, food and beverage, vacations, IT gadgets, lifestyle accessories and more items.
“CardPow took over two years to build, modify and pivot to what it is today,” said CardPow cofounder and chief operating officer Sze Jun King.
To use it, visit www.cardpow.com, snap a photo of your receipt, upload and wait for the cashback to be credited.
CardPow said its app offers an easy way to search for cashback, discounts and rewards when you shop at selected outlets/ brands in shopping malls. Users will get a percentage of cash back for every ringgit they spend.
The app is currently available on Google Play Store and via WeChat, while an iOS version in the pipeline, the company said.
Conceptualised in 2012, the beta version was launched in February 2015, with financial assistance under the Creative Industry Development Fund (CIDF) from the Malaysian Communications and Multimedia Commission (MCMC).
CardPower cofounder and chief executive officer Charles Wong said the company is looking into launching in Vietnam and Cambodia by the end of 2016.
“These emerging countries present a new and untapped vast market of young and mobile savvy users,” he said.
“With over 50 million users in the major cities of Ho Chi Minh and Phnom Penh, we’re considering [being] there because of the big and long-term opportunities,” he added.
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