- Serves as a free portfolio builder for writers and content creators
- An engine for brands, publishers to run blog contests and place branded messages
JAKARTA-based content marketing agency Content Collision (C2) announced that it has begun executing public blogging competitions via its signature creators’ network C2live , a platform made by C2 to help build and serve the independent content creator ecosystem in Southeast Asia.
Branded contests have become a regular practice within Indonesia’s blogger ecosystem. Businesses regularly use blog contests as a new channel through which to spread their messages in the form of in-depth content.
Having the freedom to write on a blog enables participants to really craft the message in a full creative format, as they can even include their own infographics and videos in each article.
This enriches the reading experience and delivers a stronger understanding of the brand’s unique value proposition to its target audience. Blog contests are also an effective method in building a brand’s backlinks on the web, which in turn, helps the brand in terms of SEO strength.
C2live helps brands run and manage their own data-driven blog contests efficiently. Some of the pain points brands often have when holding a contest include the process of promoting it to blogger community, filtering the submissions, and manually scoring each article. C2live is equipped with special features to help tackle these issues.
Brands can also experiment with various concepts and execution strategies when it comes to holding blog contests. Indonesia’s most prominent co-working space EV Hive has invited influential bloggers to sign up for its blog contest via C2live.
During the first phase of the competition, EV Hive let local bloggers and thought leaders come to any one of its locations in the Jakarta metro area so that they may use the space for free and share their experiences in their blog posts. EV Hive is giving away a total of Rp20 million (US$1500) in cash and prizes to the winners.
Global travel meta search engine Skyscanner is also hosting a contest for the Indonesian blogger community on C2live. The company is giving away a total Rp33 million (US$2,470) in travel vouchers to the winning bloggers.
Both contests are still running and will conclude between October and November. The panel of judges includes local bloggers Haya Aliya Zaki, Deddy Huang, and Vicky Laurentina.
“Skyscanner Indonesia wants to help Indonesians travel smarter and be more cost effective with their trips,” says Skyscanner senior marketing manager Yulianto Balawan.
“We understand that Indonesian bloggers must have a lot of inspirational stories, tips, and travel experiences that will interest the public. Because of this, Skyscanner Indonesia and C2live are holding a blogging competition with the theme of ‘Aha moments when travelling’ (#ahaskyscanner). The contest will not only put bloggers’ writing skills to the test, but also help them find new forms of inspiration.”
eMarketer and IAB Singapore predict digital ad spending across Southeast Asia will grow by 20.4% this year. According to a separate 2017 report by eMarketer, content will remain “king” in Southeast Asia’s digital ad market, but ROI measures continue to fall by the wayside as incumbent operators are slow to innovate.
“We know for a fact that brands and publishers looking to penetrate this region need great content that is localised, but often they just don’t know how to source it or distribute it in the right way,” explains C2live chief operational officer Enricko Lukman.
“Simultaneously, we knew that bloggers and content creators existed in an underserved ecosystem in Indonesia. For this reason, we wanted to help address their pain points, help them hone their craft, and hopefully see them kickstart a career from their passions.”
While some brands may opt to work with C2’s agency arm to execute blog contests via C2live, the firm says that select partners may also use the platform independently for free to launch and manage their own contests. For this, businesses are encouraged to get in touch with C2.
Lukman adds, “While C2 is a tech-driven content agency, the goal with C2live is to have it become standalone tool for anyone to harness the power of awesome content at scale in Indonesia.”
C2live is still in its infancy with less than 10,000 users, but is growing fast. Apart from acting as an engine for brands and publishers who are looking to run blog contests and place branded messages on influential blogs, C2live also serves as a free portfolio builder for writers and content creators.
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