aCommerce expands to Singapore and Malaysia, appoints GM

  • Karl Noronha was previously regional director of Amazon Global Selling
  • Will focus on making aCommerce Singapore SEA’s e-distributor hub
aCommerce expands to Singapore and Malaysia, appoints GM

BANGKOK-headquartered regional e-commerce solutions provider aCommerce has appointed Karl Noronha (pic above) general manager of its operations in Malaysia and Singapore.
Noronha joins from Amazon where he was the regional director of Amazon Global Selling, building channel and partner programmes in South-East Asia, aCommerce said in a statement.
In his new role, he will focus on making aCommerce Singapore the ‘e-distributor hub’ for international brands interested in tapping South-East Asia’s US$88-billion e-commerce market, expected to reach US$200 billion by 2025, the company said.
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Eyes are increasingly on Singapore, where online shopping makes up 2.1% of retail sales, the highest proportion of all South-East Asian countries thanks to its high income consumers, advanced logistics, and early adopter culture, according to aCommerce.
“26% of Singaporeans buy something online every week – whether from a brand site, marketplace or messaging app – and this makes the country a perfect testing ground for brands looking to expand their online presence,” said Noronha.
“For Malaysia, working with DKSH will enable us to partner with category leaders and redefine the way a brand takes its products to market.
“We aren't thinking B2B (business-to-business) or B2C (business-to-consumer), we are thinking B2A, business-to-all,” he added.
With an upcoming Series B funding round, aCommerce will continue to develop proprietary technologies such as its multi-shipping platform SmartShip and multi-channel management platform ChannelSquid, the company said.
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