New digital campaign by Mach by Hong Leong Bank aims to promote responsible shopping
Microsite features personalities with wish lists
MACH by Hong Leong Bank has launched a unique digital campaign aimed at the Gen Y segment to promote "responsible shopping."
The campaign, titled The Third Way of Shopping, aims to highlight responsible shopping, encouraging consumers to spend wisely and responsibly.
“This is the first digital campaign of its kind and we want people to discover that there is a smarter way to shop. All it takes is a bit of planning. Furthermore, with The Third Way of Shopping, the person gets rewarded for it too,” says Mark Tan (pic), general manager of Mach, Personal Financial Services, Hong Leong Bank.
The bank is also currently working to partner with several merchants to provide exclusive offers attainable via the microsite and the use of Dream Jar, Mach’s goal based savings account. These offers are expected to be launched next month.
According to Hong Leong Bank, social media platforms such as Facebook and Twitter will be heavily leveraged to spread the word about the campaign to its target Gen Y audience. In addition, the bank also has a collaboration with upcoming creative arts festival, Urbanscapes.
The campaign, which will run until Jan 31, 2013 features a microsite highlighting some of Malaysia’s most interesting personalities sharing their wish lists, should their purchases be free from the pain of credit and the guilt of cash.
Among them are Lucas Low, editor of Lowyat.NET, Nigel Yap, editor of Stuff magazine and Fuad Alhabshi, front man of local indie band Kyoto Protocol.
"At the moment, we don’t have a dedicated space on the microsite for users to upload their wish list and share how they are on track to fulfilling their objectives," said a bank spokesperson.
Positioned as a modern lifestyle bank, Mach by Hong Leong Bank is a sub brand of Hong Leong Bank which seeks to embody the best of ‘bricks and clicks.’ The concept bank is touted to feature customizable products and services, eco-friendly processes, non-intrusive high tech self-service concepts, convenient locations, and fast turnaround time.
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Hong Leong bank launches sub brand targeting Gen-Y