‘Faster and easier’ to create and publish posts on multiple social networks
Available on Chrome Web Store; supports FB, Twitter and LinkedIn at launch
UNIFIED Communications-as-a-Service (UCaaS) company Unified Inbox has announced the launch of its first product, the cloud-based Outbox Pro.
Outbox Pro improves the quality of organisations’ social media posts by making it faster and easier for teams to create and publish engaging posts on multiple social networks, the company said in a statement.
The launch of Outbox Pro marks the latest milestone for the company, which late last year acquired the Boston-based startup SocialGrow. Unified Inbox is a New Zealand-based company with its international headquarters in Singapore.
The idea behind Unified Inbox came from chief executive officer Toby Ruckert’s desire to find the “missing link” between communication and collaboration, Unified Inbox said.
Outbox Pro was born out of the desire to bridge the currently clumsy process of social media content creation and approval, the company added.
“Successful organisations require more than one person to create their social media content, just as they require an active presence on more than one social network,” said Ruckert (pic).
“We used our understanding of communications and collaboration to make it faster and easier for teams to create and publish engaging posts on multiple social networks.
“‘Social Business’ can only be achieved when everyone in an organisation can participate in creating social content,” he added.
Social media spending is expected to grow to 21.4% of marketing budgets by 2019, according to CMO Report.
As companies require greater ROI (return on investment) from their increased investment in social media, it is crucial for them to increase the quality of and reduce the time needed for their content marketing creation and management processes, Unified Inbox said.
The company claims Outbox Pro introduces a smart new workflow that enables in-house and/ or agency marketing, communications, and PR teams to:
Manage one or more ‘Authors’ by centrally assigning and managing permissions-based roles;
Create secure access to live social networks without sharing social media passwords;
Create original and curated web content, customised for each social network;
Designate an ‘Admin’ for social media content review and approval;
Receive and review approval requests via email from any mobile device; and
Edit declined posts and resubmit them for approval.
Another way Outbox Pro increases the effectiveness of social content is by giving companies the ability to include authors outside of traditional digital marketing roles.
For example, restaurants’ marketing departments can publish content created by their produce buyers to show fresh and unique ingredients ‘live from the market,’ in the most appropriate formats on each of their different social media platforms.
The Singapore Days and Ramada Hotels have already implemented Outbox Pro to leverage customer-facing team members’ ability to capture real-time content to create a pipeline of compelling social media content for their different social networks, Unified Inbox said.
“To communicate these achievements and better engage with our customers, we've been actively leveraging social media and recently with Outbox Pro,” said Wyndham Hotel Group Singapore general manager Tony Cousens.
“With at least four brands to cover on multiple social media sites at any point, an effective and productive strategy, but at the same time secure way, of making social media work for us is key.
“The ability to schedule posts cross-channel with one click is an important and productive marketing element for us. Furthermore, we can now draw good content from a wide variety of sources – our own staff of course, but eventually even our partners, visitors and customers themselves.
“This has only been made possible by the quick and easy workflow and approval function Outbox Pro provides.
“We’ve already been discussing the opportunity to widen its use for other properties in Asia Pacific for Wyndham Hotel Group,” Cousens said.
Outbox Pro is available now for download on the Google Chrome Web Store, and at launch, supports social networks Facebook, Twitter, and LinkedIn, with more social networks to be announced.
Outbox Pro’s first 100 posts are free, with additional posts costing US$0.25 per post.
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