Rocket companies reap benefits of SEA Cyber Monday
By Digital News Asia December 20, 2013
- Three online businesses report sales increases of up to 40% during campaign
- Major jump in customers via mobile application also recorded
ROCKET Internet e-commerce companies Foodpanda, Lazada and Zalora have reported "double-digit jumps" in traffic after the conclusion of their Cyber Monday sales campaign.
The four-week online campaign dubbed ‘the online revolution’, which kicked off on Nov 11, invited consumers in Singapore, Vietnam, Thailand, Malaysia and Indonesia to take up special deals and discounts on offer across their various sites.
Cyber Monday is a marketing term for the Monday after Thanksgiving in the United States, which was initially created by marketing companies to persuade people to shop online.
Ralf Wenzel (pic), global managing director of food delivery service Foodpanda, said that bringing the concept of Cyber Monday to South-East Asia was “a huge success.”
“We experienced a massive 20-30% increase in traffic in all countries. In Malaysia we had a 40% new customer increase and in Vietnam, a 40% revenue increase. Cyber Monday and similar events help to educate the market and further underline the megatrend of online shopping,” he said.
In addition, Foodpanda Singapore enjoyed a jump of 25% in traffic weekly and an increase of 20% in orders on the final day. Foodpanda traffic also tripled in Thailand and increased five times in Indonesia, compared with a normal Thursday, the company said.
“Over the last months we have also experienced a great increase of customers using our service through our mobile application. During the campaign, mobile orders increased over 20% in all countries in South-East Asia,” Wenzel said.
Igor Pezzilli, chief executive officer of Lazada Malaysia, said the company is “more than happy” with the results of the campaign so far.
“Regarding sales and site traffic we could see a record-breaking response since the start of the campaign,” he said.
When asked by Digital News Asia (DNA) whether it is confident that existing online shoppers would increase their online spend, a spokesperson from Rocket Internet stated that the company believes e-commerce and online shopping is a megatrend right now and for the future.
“So naturally the amount and time spent online will increase. Campaigns like the Online Revolution are meant to demonstrate how easy and convenient it is to order your food or any other item online,” he said.
He added that in most cases, first-time costumers do come back again to use their services and events such as the recently concluded sale campaign serves to extend that base.