PropertyGuru in luxury property pact with Far East Organization
By Digital News Asia April 16, 2013
- Exclusively targeted at affluent local and foreign real estate investor segment
- Access to upscale residential real estate developments by Far East Organization
ONLINE real estate portal PropertyGuru Group has announced a strategic partnership with Far East Organization to launch a dedicated luxury site showcasing Singapore’s premiere luxury residential developments.
Calling it a first-of-its-kind collaboration, PropertyGuru said the partnership introduces a new concept to luxury property search, and is exclusively targeted at the affluent local and foreign real estate investor segment of the property market.
The Luxury Gallery, which launched April 16, enables prospective luxury property seekers to gain access to a collection of upscale residential real estate developments by Far East Organization in Singapore and makes information such as location, design features and floorplans accessible, PropertyGuru said in a statement.
“Ultra luxury prime properties are likely to continue to be highly valued due to their limited availability,” said Shaw Lay See, director of property sales for Far East Organization.
“Given Singapore’s strong economic fundamentals, savvy investors recognize that Singapore real estate will continue to be a viable long-term investment for wealth preservation and accumulation.
“With the digital space being one of the fastest growing markets in Asia, especially in countries where we have a presence in, creating an online Luxury Gallery with PropertyGuru is the obvious channel to meet the needs of our markets,” she said.
“The launch of the Luxury Gallery forms an integral part of PropertyGuru’s ongoing strategy of growing its core business of offering property purchase options to the property seeker,” said PropertyGuru co-founder and chief executive officer Steve Melhuish.
“Our research shows that the demand for luxury residential properties continues to rise with keen interest from new and recurring investors,” he added.
To register as a Luxury Gallery member and receive a code that allows access to exclusive materials for luxury properties, go to http://www.propertyguru.com.sg/luxurygallery.
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