SEA-based adtech startup Adskom expands to India
By Digital News Asia March 28, 2016
- Aiming to tap on India’s booming e-commerce sector
- Also aims to leverage on country’s engineering talent
SINGAPORE-headquartered adtech startup Adskom said it is expanding its team and services to India, which it described as a booming e-commerce market and an ideal environment to further build out its business and engineering teams.
According to digital marketing, media, and commerce research firm eMarketer, India’s digital ad market is set to surpass US$1 billion in 2016 alone, Adskom said in a statement.
Digital display ads dominate, representing more than 60% of the country’s total digital ad spend.
This is encouraging for an industry that is growing by 20% annually, and programmatic advertising trades will soon account for more than 65% to 70% of all ad purchases in India, Adskom said.
“The e-commerce boom in India presents Adskom with a phenomenal opportunity,” said its South-East Asia chief executive officer Italo Gani.
“The country has the scale we are looking for while it is still very much experiencing a period of rapid growth.
“From this perspective, India makes the most sense for us as the next country to expand our operations to,” he added.
Adskom said it also has an R&D (research and development) presence in Palo Alto, California, and an established presence in Indonesia.
Founded in April, 2013, it has completed three rounds of funding according to CrunchBase, including an undisclosed Series A round last July and a US$850,000 seed round in August, 2014.
The company has appointed Rajeev Saxena as its country director, based in New Delhi.
Rajeev was former South-East Asia and India business director for enterprise data, analytics, and Software-as-a-Service company Acxiom, Adskom said. He was also previously at scientific media buying firm AdzCentral, and Exponential, a brand performance and engagement global ad-network.
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