Xiaomi opens second retail store in Malaysia
By Chong Jinn Xiung November 7, 2017
- Store to showcase the best of Xiaomi’s phones, Mi Ecosystem products
- Xiaomi Mi Mix 2 and Redmi Note 5A to arrive in Malaysia soon
XIAOMI originally had sold its smartphones and other products exclusively online but that model has since pivoted towards establishing more physical retail stores in its native China via its Mi Home stores.
Now, Xiaomi has officially opened its second Authorised Mi Store in Kuala Lumpur as part of its strategy to provide Malaysian customers with greater access to its wide range of Mi Ecosystem products.
Though the new 940 square feet Authorised Mi Store is smaller than Xiaomi’s first store in Penang, Xiaomi South Pacific Region head Steven Shi assures that it will showcase the very best of Xiaomi’s smartphones and accessories such as the Mi Band 2, Mi Power Bank, Mi Bluetooth Speaker and more.
“The opening of another Authorised Mi Store in KLCC proves that we have great expectations for Xiaomi’s growth in Malaysia. We feel that the Malaysian market has great potential and we are also very excited to be announcing two new smartphones today that showcase Xiaomi’s commitment to being at the forefront of technological innovation while making these innovations affordable to the widest possible range of consumers," he said.
Shi also reaffirmed that Xiaomi will be expanding its Mi Ecosystem of products in Malaysia and we can expect to see some coming soon.
He explained that there are many Internet of Things (IoT) ready products such as a smart rice cooker that can be pre-programmed to cook different recipes, smart luggage bag that you can unlock with your phone, routers, TVs and drones that it hopes will excite its fans.
In Southeast Asia, Xiaomi is slowly but surely expanding its network of retail branches across the region.
Indonesia is a crucial market for the Chinese smartphone maker, with a staggering 15 Authorised Mi Stores. Xiaomi opened a factory there earlier this year.
Xiaomi currently has two Authorised Mi Stores in Singapore and Malaysia as well as one in Thailand.
Moving into 2018, Xiaomi is looking to expand its network of Authorised Mi Stores, operated by CG Computers in Malaysia, to other major cities.
A dynamic duo
Xiaomi also took the opportunity to of its latest smartphones to Malaysia: the Mi Mix 2 and Redmi Note 5A Prime during the opening of its new store.
The second iteration of Xiaomi’s concept phone, designed by world-renowned designer Philippe Starck, has a ceramic back that is completed by a curved design that transitions to a smooth aluminium frame.
Not only is it 11.9% smaller than its predecessor but it’s 5.99-inch screen with 18:9 aspect ratio that delivers a stunning viewing experience.
The phone said to have sparked the bezel-less craze will be available for pre-order on Nov 11 through a series of online and offline channels including Lazada and Authorised Mi Stores. It will officially go on sale for RM2,199 by Nov 16.
Xiaomi also showcased the Redmi 5A Prime, the first Xiaomi phone to boast a Selfie-light that is paired with a 16-Megapixel front-facing camera.
At its core, Redmi Note 5A Prime features an octa-core Qualcomm Snapdragon 435 processor, along with 3GB of RAM and 32GB of onboard storage.
Redmi Note 5A Prime has a 2+1 card slot, which boasts a dedicated microSD card slot, as well as dual-SIM (nano+nano) capabilities. At the back is a fingerprint sensor, for added security.
Priced at RM699, Redmi Note 5A Prime in Gold and Gray will be available in Malaysia starting Nov 11, 2017 at a range of online and offline channels including Lazada and Authorised Mi Stores.