Viber launches sticker pack celebrating Malaysia’s unique lifestyle
By Digital News Asia June 3, 2015
- More than 50 localised stickers to share with friends and family for free
- Highlights Malaysia’s urban lifestyle and include popular local expressions
MOBILE communications app Viber has released its first sticker pack specially designed for Malaysian users.
Entitled Hai Malaysia!, this new sticker pack showcases the unique lifestyle of Malaysians as well as popular expressions and slang in ‘Manglish’ [Malaysian English, or mangled English, depending on your view – ED] and Malay.
Designed in partnership with the local Malaysian creative agency Tsubaki, the localised stickers are based on Viber’s existing characters, the popular ‘Freddie’, ‘Eve’ and ‘Rocco,’ Viber said in a statement.
This sticker pack consists of more than 50 unique stickers playfully depicting the everyday life of Malaysians.
The Hai Malaysia! sticker pack many local favourite expressions and slang such as ‘Walao Eh’, ‘Aiyoh’, ‘Abuden’ and ‘Bojio’, among others. Users can communicate their daily activities in fun and humorous ways with these new Malaysian stickers.
“We are delighted to release our first sticker pack specially designed for our Malaysian users,” said Thach Quach, global marketing manager at Viber.
“One of our priorities for our users is to provide fun and creative content that resonates locally. We hope that users in Malaysia will enjoy sharing these fun stickers with their friends and family. They can also look forward to more local sticker packs in the coming weeks and months.”
In November 2014, Viber launched Public Chats (Beta) allowing users to discover, share and follow live discussions on Viber.
In line with its promise of localisation, it has partnered with Malaysian personalities and brands to offer its first local content with live conversations about the Malaysian scene. Malaysian Public Chats partners include WWF-Malaysia, singers Amanda Imani and Imran Ajmain, among others.
The Hai Malaysia! sticker pack is now available to download for free from the Viber Sticker Market. This release marks the first of a series of Malaysian sticker packs to be announced in the coming months.
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