Pocophone F1 makes flagship smartphones affordable
By Chong Jinn Xiung August 28, 2018
- Available in two models and offers flagship specs at below RM1,500
- Dual AI cameras and 20-Megapixel selfie camera among the features
THE new sub-brand from Xiaomi Pocophone has made headlines across the world and the brand’s first smartphone the Pocophone F1 will be available in Malaysia on Aug 30 at a starting price of RM1,237 (before the implementation of the Sales and Service Tax (SST) on Sept 1).
A dream come true for power users, the Pocophone F1 offers plenty of bang for your buck. It comes with flagship features on the inside from a Qualcomm Snapdragon 845 processor, LiquidCool Technology cooling system, up to 6GB of RAM, 128GB of internal storage and large 4,000mAh battery.
Poco Global head Alvin Tse said,”Poco stands for ‘a little’— we believe in starting small but dreaming big. The new Pocophone F1 will be available at an irresistible price tag, echoing Xiaomi’s mission to make amazing products available to everyone at honest pricing.”
The Pocophone F1 comes equipped with Artificial Intelligence (AI) ready dual cameras comprising of a 12-Megapixel Sony IMX363 sensor with Dual Pixel Autofocus that helps it to capture photos even in low light.
On the front, Pocophone F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8µm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.
To help keep the Pocophone F1 secure, it comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.
Xiaomi’s usual MIUI, based on Android 8.1 Oreo, has been deeply customised on Pocophone F1 for a lighter, faster, and smoother experience. Introducing a system optimisation feature that is said to deliver faster app startups, faster gaming performance, as well as a faster-swiping experience due to enhancements in the screen response and animation frame rate.
According to Poco, the phone will receive the Android P update in the near future.
Starting from Aug 30, 2018, Pocophone F1 will be available in two versions at the following pricing: 6GB+64GB for RM 1,237*, available exclusively on Lazada; and 6GB+128GB for RM 1,428**, available at Authorised Mi Stores and Lazada. Both versions will come in two colours, Graphite Black and Steel Blue.
To celebrate the release of Pocophone F1 in Malaysia, Xiaomi Malaysia will hold a special promotion at the new Mid Valley Authorised Mi Store on Aug 30, 2018. The first 200 customers to purchase Pocophone F1 will receive a free Mi Sports Bluetooth Earphones (RRP: RM93) and a game holder.
*Due to SST implementation, from Sept 10 onwards, the 6GB+64GB version will be priced at RM1,299. **Due to SST implementation, from Sept 10 onwards, the 6GB+128GB version will be priced at RM1,499.
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