Oppo A74 5G to launch exclusively on Shopee
By Digital News Asia May 3, 2021
- The Oppo A74 5G is a budget 5G device with a quad-camera setup
- The smartphone, and the Oppo Enco Buds, will launch exclusively on Shopee in May
OPPO has announced a strategic partnership with Shopee to launch the Oppo A74 5G smartphone exclusively on the e-commerce platform.
The latest in Oppo’s A-series smartphone, the A74 is touted as a budget 5G device sporting a Qualcomm Snapdragon chipset, Oppo said in a statement.
It will be available during the smartphone brand’s first regional Super Brand Day with Shopee, which takes place from May 5 to May 7.
Oppo said the partnership will enable the brand to leverage Shopee’s strong performance and wide base of mobile-first, digitally-savvy users in the region to unlock further growth opportunities.
"Since establishing in 2004, Oppo continues to retain a strong foothold in both offline and online channels. E-commerce platforms represent a huge opportunity for us and we are always seeking ways to innovate and strengthen the premium customer experience here in Southeast Asia,” said Jimmy Yi, president of Oppo, Asia Pacific.
“Through this partnership with Shopee, we are excited to bring our latest A series smartphone, the A74 5G, to consumers online. Through Shopee’s extensive reach in the region, we hope our consumers will enjoy the ease and convenience of purchasing our products online.”
Yi said OPPO is one of its most popular mobile brands on Shopee, claiming that it appeals to many consumers with its high quality products that marry innovation and value.
“We are happy to be the exclusive partner for this launch, giving our shoppers across Malaysia access to OPPO’s latest affordable 5G smartphone,” added Zhou Junjie, chief commercial officer at Shopee.
The Oppo A74 5G is a budget mid-range device powered by a Qualcomm SM4350 Snapdragon 480 5G chipset. The features a quad-camera setup led by a 48MP main shooter, alongside an 8MP ultra-wide lens, 2MP macro camera and 2MP depth camera.
It sports a 6.5-inch 90Hz display at 1,080 x 2,400 resolutions, and is equipped with a 5,000mAh battery that supports 18W fast-charging.
Also in the mix is the Oppo Enco Buds, the brand’s latest ultra-budget true wireless earphones. These are Bluetooth 5.2 earbuds that claims to offer 24 hours of playback.
The OPPO A74 5G and OPPO Enco Buds will be available exclusively on Shopee from May 5 to May 18, for US$268 (RM1099) and US$39 (RM159) respectively. From May 5 to May 7, customers can get the Oppo A74 5G at a discounted price of US$243 (RM999).
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