A new Honor among smartphones
By Digital News Asia September 8, 2016
- Honor 8, successor to Honor 6 Plus launches in Malaysia
- Over 40 million Honor smartphones shipped last year
Honor Malaysia says one of the first things that grab your eye with the Honor 8 is the way light reflects against its 2.5D glass and metal back. Besides the glass design on its back which reflects light, it has a dual-lens colour and monochrome camera.
With an eye on young digital natives, Honor has tapped Brooklyn Beckham, model and budding photographer, as the global ambassador for the brand.
At the launch in Kuala Lumpur, Allen An, e-commerce Director of Honor Malaysia, explained that the Honor 8 keeps up Honor’s commitment to the young digital cognoscenti. “Honor Malaysia understands the evolving demands of youth today. With the Honor 8, we have gone further to ensure that our Honor fans do not have to choose between a beautifully-crafted device and an all-powerful device. As a versatile device, the stunning and sparkling design of the Honor 8 is a fashion statement on its own while being an accessory that packs hardcore performance to fits the lifestyle of digital natives,” Allen said.
In just two years, Honor has generated over US$6 billion in sales revenue. The company sold over 40 million units in 2015 alone. Succeeding its predecessor, the Honor 6 Plus, this new flagship smartphone comes with a 12 megapixel rear camera. Selfie fans can use the eight megapixel front-facing camera and its software suite which includes modes such as Perfect Selfie and Low Light Portrait.
The Honor 8 runs on the Kirin 950 processor which has an eight core 2.3GHz CPU manufactured on a 16nm FinFET process. The company claims 1.77 days of usage if you use it normally and if you are a heavy user, you get 1.22 days out of the 3000mAh battery. The battery can be charged up to 47 percent in just 30 minutes.
The phone also includes a 5.2-inch Full HD display and a 3D fingerprint sensor. The Honor 8 comes in four colour variants: Sapphire Blue, Sunrise Gold, Pearl White and Midnight Black. The Pearl White and Midnight Black variants which come with 4GB of RAM and 32GB storage are priced at RM1,699. The premium Sapphire Blue and Sunrise Gold variants with 4GB of RAM and 64GB storage are priced at RM1,899.
At the Honor 8 launch event, Honor Malaysia also announced the Honor 5A, a more affordable sibling. The device is powered by the Kirin 620 chipset with an octa-core 64-bit CPU. It comes with 2GB of RAM and 16GB of internal storage. Running on Android 5.1, the Honor 5A comes with a 5.5-inch display which has a 1280x720 pixel resolution and is powered by a 3,100mAh battery. The Honor 5A also packs a 13 megapixel rear camera and an eight megapixel front shooter. This black and white device is priced at RM599 while the gold variant is priced at RM629.
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