iflix introduces Channels and personalisation features

  • Channels combines traditional pay television with benefits of on-demand services
  • The Follow function will enable users to follow playlists curated by their favourite People


iflix introduces Channels and personalisation features


IFLIX, a Subscription Video on Demand (SVoD) service for emerging markets, on Aug 17 released upgraded and new iflix features.

The upgrade represents the latest evolution to iflix’s service with a focus on individual customer experience.

New Channels, ADD and FOLLOW features enable deeper personalised experiences and intuitive ways of discovering new content, with additional improvements to speed and performance.

Channels combines the best of traditional pay television with benefits of on-demand services.

Working with traditional studios and channel providers, iflix has created on-demand ‘channels’ for users to enjoy on their terms, showcasing entertainment studios and brands along with users’ favourite content genres in a easy to navigate channel interface, available for the first time in a digital non-linear service.

With new personalised onboarding, users can now select their favourite Channels and receive recommendations optimised with their preferences and viewing history, as well as ADD TV shows, movies and Channels to their iflix homepage.

iflix’s proprietary personalisation engine is based on internally designed algorithms taking into account local cultural nuances in each market and tested over a six-month period.

The result is a personalised, unique user experience for each individual user, that further allows them to surface more content in line with their interests from iflix’s library of international, local and regional TV shows, movies and more.

The Follow function will enable users to follow playlists curated by their favourite People – popular influencers and celebrities, to discover new shows whilst voyeuristically keeping up with what their People have liked, watched or are currently watching.

iflix co-founder and group CEO Mark Britt commented, “Today represents an incredible milestone for iflix. This evolution begins to blur the distinction between traditional video on demand and traditional pay television. We are thrilled to be working with the world’s leading entertainment brands to create exciting new on-demand channels. These are not the channels we grew up with.

“We are in the golden age of TV for viewers, with thousands of great shows and movies available on demand. For the individual user however, sifting through immense catalogues of programs and finding what you want has become more challenging than ever. Our new personalisation features now allow us to solve this dilemma by delivering recommendations specifically curated for each local user across our business.”


Related Stories:
iflix raises US$133m in latest funding round, led by US conglomerate Hearst
Iflix launches in Cambodia inks 3-year exclusive deal with Smart Axiata
iflix premieres first Malaysian original series, Oi! Jaga Mulut


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