iflix celebrates first birthday

• Subscribers watch over 100 minutes per day
• Millennials and Gen-ys comprise the majority

 

IFLIX, Southeast Asia’s leading Internet TV service, is celebrating its first birthday.
 
Today, iflix has five partnerships with leading telecommunications providers in Malaysia, including Telkom Malaysia, Digi, Celcom, Maxis and UMobile, as well as PLDT Smart in the Philippines and TrueMove in Thailand. The company also recently announced collaborations with Telkom and Indosat Ooreedoo ahead of its Indonesian launch.
 
Group Co-founder and CEO Mark Britt commented: “It has been an extraordinary year since we launched iflix in Malaysia and the Philippines last May. I am hugely proud of everything the team has achieved as well as the overwhelming response and demand we have received from consumers.”
 
According to the company, iflix’s Malaysian members watch an average 115.11 minutes each day. They prefer enjoying iflix on their mobile phones and millennials and Gen-ys comprise 68% of the members.
 
Iflix Malaysia CEO, Azran Osman-Rani added: “We are so thankful for the overwhelming support we have received from our studio, marketing and telco partners and most especially our amazing members this past year! We can’t wait to share our exciting new content line up, including many exclusive titles which we are making available to consumers for the first time in Malaysia. Bring on Year 2!”
 
Related Stories:
 
Catcha’s iflix partners with Vimond to develop Internet video platform
 
Digi users can now get direct billing for their iflix use
 
iflix in another Indonesian pact, this time with Indosat Ooredoo
 
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